Caring Village App Video

DELIVERABLES: ILLUSTRATION & BRANDING

Caring Village is an easy-to-use dashboard and mobile app designed specifically for family caregivers, making it easier, safer, and less stressful to care for an aging loved one. The Caring Village team wanted a fun and engaging way to reach their target audience and wanted to boost app awareness to provide the caregiving community with fun and informative content.

TARGET USER / AUDIENCE

Caregivers, Family Caregivers, Health Care Employees

what i did

Visual Design, Illustration, Storyboarding

strategy
wireframing and sketching

I created wireframes and character sketches based on the script provided by our social media manager. The storyboards helped the team draft the overall video sequence that was sent as a guide to the motion graphics team.

CV Sketch
ILLUSTRATION: BRINGING BRAND CHARACTERS TO LIFE

The main characters in the video are Sally and her dad. I needed Sally to be the voice of the video, tell the story, and convey the Caring Village message. Should she be playful? Trendy? Professional? My goal was to make her relatable, fun, and inspiring. I wanted the audience to remember and connect with her. Here are some of the first sketches I made of Sally and her dad:

cv sketch
VECTOR ILLUSTRATION WORK

Once I had finalized Sally and brought her to life, I created the rest of the characters, background scenes, text treatments, and icons and converted them to vector graphics.

cv-vector
animation scenes

I separated each vector element in scenes that needed to be animated onto its own layer, and then saved each scene in .eps format for the motion graphics team.

cv-animation
final video animation

The final video/animation was created by Campfire Studio. Team credits: Directed by: Miguel Natividad | Script: Alexa Fox | Storyboard: Alexa Fox, Dana Frank, Michelle Lana | Illustration: Michelle Lana | Animation: Miguel Natividad, Andre Buno