Caregivers, Family Caregivers, Health Care Employees
Visual Design, Illustration, Storyboarding
I created wireframes and character sketches based on the script provided by our social media manager. The storyboards helped the team draft the overall video sequence that was sent as a guide to the motion graphics team.
The main characters in the video are Sally and her dad. I needed Sally to be the voice of the video, tell the story, and convey the Caring Village message. Should she be playful? Trendy? Professional? My goal was to make her relatable, fun, and inspiring. I wanted the audience to remember and connect with her. Here are some of the first sketches I made of Sally and her dad:
Once I had finalized Sally and brought her to life, I created the rest of the characters, background scenes, text treatments, and icons and converted them to vector graphics.
I separated each vector element in scenes that needed to be animated onto its own layer, and then saved each scene in .eps format for the motion graphics team.
The final video/animation was created by Campfire Studio. Team credits: Directed by: Miguel Natividad | Script: Alexa Fox | Storyboard: Alexa Fox, Dana Frank, Michelle Lana | Illustration: Michelle Lana | Animation: Miguel Natividad, Andre Buno